CREATIVE MARKETING IDEAS
Solve the economic problems in France by the creation of mini enterprises.
The author of this article is an ex-patriot Briton who has lived in France for thirty years but has never truly adapted to the Gallic mentality of the welfare state.
In France where I live there is a lot of talk about the cost of living. There is more talk about the length of the working week. There is even more talk about the length of one’s working life.The thing is the cost of living does go up. The answer is not to bring it down. It’s to earn more money. Everything is relative.Some years ago the government reduced the working week to thirty five hours. The worker became very competitive. But he didn’t earn any more money. He just had more time on his hands with no money to enjoy it better. Today a man can hope to live to perhaps eighty years of age. Most people here officially retire at sixty and actually stop working around fifty five to fifty seven. That means a longer retirement with even less money to spend.What needs to be done is to re-define work and income. In the minds of most people income is related to the hours of work done. Well and good, but there is a limit on the number of hours one can work and there is also a limit on what the market can bear in the way of salaries.The answer of course is to have an extra source of income. Writing is a good example. It costs nothing to write a book except time. Mind you, the chance of actually making any money is slight.
The Ideal Business
Another way is to start a business. How should we define what today is the ideal business?If the person concerned wishes to start a business to earn extra income he certainly doesn’t want to lose a lot of money. Neither does he want to add the stresses and strains of corporate management.
Let us take a group of men and women for example. It is always better to work with like minded people. So our future businessman or woman should look around him for positive minded people with the same ideas. One is usually surrounded by people with negative ideas and negative advice. We are going to imagine that these future businessmen and women are already successful in their own fields such as computer engineering and real estate and various other areas. This is very important. If one is going to undertake a project it’s always better to associate with successful people; maybe they don’t want you, but you need them. Now, while remaining independent, they will join together to use their combined force and that of new technologies such as internet to cover the globe in a new venture. I believe the word now used is to create synergy.
Convinced today that the need is to have multiple mini enterprises connected in a global strategy with a common aim they would join with a powerful multi-national. Why? Because they do not want to be involved in the production, stock, research, shipping and the myriad of other tasks that are involved in marketing that have to be done. Somebody has to do it certainly. That though should not be the job of the small start up business. There could be other ways, but that is the least complicated choice. The difficulty is to find the reliable company with the perfect track record, the unique product and the ability to pay one for the results obtained. Five or six intelligent people with much past experience can do this. The corporation will therefore be responsible for the creation, development and worldwide distribution of the products concerned. The French group develops business contacts that in their turn create the markets in their respective countries.
Today the ideal mini business should be no more than a computer, a cell-phone, and a bank account. It should have very limited stock or even none. It should have no salaried employees. It should have no rent to pay for offices. The investment should be minimal; certainly less than the creator’s monthly salary. It should also function along with whatever other activity is currently being practiced.
The project should meet all of the above. There might be slight variations depending on the country concerned and the commitment of the future associate.
A knowledge of English is necessary, the use of Skype for communications advisable. It is almost impossible today to develop internationally without English. Also personal communications between the associates is essential. Skype or some other system provides the means of a cost free service. Nobody can seriously develop a business worldwide without its use.
Another requirement of a good business is to have an unlimited income potential. While nothing is guaranteed in business there should be the possibility of very great financial gain. The group and the parent company should provide training all along the way. At each stage of the upward development of the business the appropriate training would be given, either locally or in the new associates region. This of course being backed up by contacts on Skype etc.